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The Smart Hotelier’s Pre-Opening Digital Strategy
May 23, 2017
By Garrick Lee
Opening a new hotel requires an ‘all-hands-on-deck’ approach. From checking the allowable voltage for hairdryers to staging...
HeBS Digital Launches Enhanced Brand Website for RLHC, Featuring Over 1,100 Properties and 14 Brands
May 22, 2017
NEW YORK, NY — HeBS Digital announces the launch of a completely customized and enhanced brand website for RLHC (Red Lion Hotels Corporation)....
Should Hospitality Embrace or Ignore Google AMPs?
May 17, 2017
By Max Starkov and Samra Seifu
Introduced in 2016 as Google’s response to other mobile publishing platforms like Apple News and...
HeBS Digital Provides Coursework for Ecole hôtelière de Lausanne’s Online Education Certificate Program in Hospitality Management
May 3, 2017
Summary: HeBS Digital was selected by Ecole hôtelière de Lausanne (EHL) to provide course work for their 2017 online education certificate program...
Now Available for Download: HeBStrategy Q2 2017 Hotel Marketing, Technology, and Trends Whitepaper
April 27, 2017
As part of its position as a hospitality industry thought leader, HeBS Digital is pleased to announce the release of the second installment in a series of...
HeBS Digital Recognized with Four Hermes Creative Awards for Excellence in Website Design and Emerging Technologies
April 20, 2017
Summary: HeBS Digital receives four Hermes Creative Awards, including Platinum and Gold, for excellence in emerging technologies and design in the...
The Smart Hotelier’s Action Plan to Capitalize on Facebook City Guides
March 23, 2017
By Victoria Hsia
Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on...
HeBS Digital’s Parent Company, Hotel360 Technologies, Acquires Serenata IntraWare to Create the Industry’s First Fully Integrated Past/Future Guest Engagement & Acquisition Platform
March 22, 2017
NEW YORK, NY — March 22, 2017 — HeBS Digital is pleased to announce its parent company, Hotel360 Technologies (Hospitality Tech Holdings LLC), has...
HeBS Digital Opens New London Office; Strengthens Commitment to Growing Direct Bookings for European Hoteliers
March 8, 2017
New York -NY – March 8, 2017 – HeBS Digital is growing! The firm is pleased to announce its continued growth in the European region with a new...
HeBS Digital Opens Singapore Office; Brings ‘Book Direct’ Footprint into Asia Pacific Region
February 27, 2017
New York -NY – February 27, 2017 – Off the heels of celebrating its 15-year anniversary, HeBS Digital, the firm that helps hoteliers...
The Independent Hotel’s Guide to Engaging and Retaining Guests
February 13, 2017
By Sara O’Brien
Recently, a small hotel group asked us an extremely smart and on-point question: “How do I create a loyalty program that is...
Year in Review: HeBS Digital Achieved 2200% ROI and an Average Direct Distribution Cost of 4.5% for Its Hotel Partners in 2016
February 10, 2017
New York, NY – February 10, 2017 – The results are in: the firm that has put driving direct bookings first for 15 years generated an average 2200%...
HeBS Digital to Present on the Future of Data-Driven Marketing at the 2017 Smart Travel Data Summit North America Conference
January 26, 2017
HeBS Digital CEO Max Starkov to speak at the 2017 North American Smart Travel Data Summit, discussing the future of intent and data marketing for hoteliers....
HeBS Digital Offers Hoteliers a Guarantee to Lower Distribution Costs by 20%
January 18, 2017
Summary: As part of a new promotion to help hoteliers improve profitability, HeBS Digital is offering a guarantee to lower distribution costs by 20%, with the...
Now Available for Download: HeBStrategy Q1 2017 Hotel Marketing, Technology, and Trends Whitepaper
January 12, 2017
As part of its position as a hospitality industry thought leader, HeBS Digital is pleased to announce the release of the first in a series of HeBStrategy...
HSMAI to Honor HeBS Digital with Nine HSMAI Adrian Awards, Including Two Gold
January 11, 2017
New York, NY (January 11, 2017) – The Hospitality Sales and Marketing Association International (HSMAI) has recognized HeBS Digital for excellence...
Winning the Direct Booking: A 2017 Action Plan to Combat the Effect of Airbnb on Your Hotel’s Bottom Line
By Margaret Mastrogiacomo
It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local...
The Smart Hotelier’s 2017 Top Ten Digital Technology & Marketing Resolutions
January 4, 2017
By Max Starkov and Mariana Safer
Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and...
New Tilden Hotel Website Accentuates the Property’s Organic Aesthetic
January 2, 2017
Nestled in the historic Tenderloin District of San Francisco, Tilden Hotel welcomes guests to open, airy spaces, natural hues and raw materials. To greater...
New Hotel ZaZa Website Showcases Artful Ambiance of Two Iconic Properties
December 21, 2016
Hotel ZaZa partnered with HeBS Digital to redesign an artistic, user-friendly, responsive website that highlights the brand’s two iconic properties in...