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Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
October 19, 2017
Hotel digital marketing requires an increasingly hard-to-find skillset.
If you want to be successful in the hotel business, it’s now mandatory that you...
Tambourine Shares We’re Using the Wrong Message to Fight OTAs
October 10, 2017
Looks like we might have been going about this all wrong.
The thought that a guest’s primary travel concern is saving money is an assumption that needs...
Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs
October 6, 2017
Hotel marketing costs are affecting profitability more than ever.
With profit growth slowing in the lodging industry, the focus among hoteliers is now...
Tambourine Shares Why We Need to Talk About Hotel Marketing Metrics
September 21, 2017
Unfortunately for hotel marketers, our industry is drowning in metrics.
From “look-to-book,” to unique visitors, to sentiment scores, to...
Tambourine Shares Losing Focus: Six Things Hotel Marketers Should Avoid
September 8, 2017
Hotel marketers face endless daily distractions. As a hotel marketer, it’s fairly easy to lose focus.
You can spend countless hours each day doing...
The Secret Weapon Page on Your Hotel Website – Tambourine Insights
September 1, 2017
It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic.
Why is that?...
6 Ways Hotel Marketing Can Generate More Leads for the Sales Team
July 19, 2017
Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments...
Use FOMO to Create Urgency in the Booking Process
June 16, 2017
Create a sense of urgency and “fear of missing out” (FOMO) to nudge people to book faster.
People feel more compelled to buy if they believe...
Tambourine Shares Father Knows Best: Three Hotel Marketing Lessons From Dad
June 14, 2017
While Mom gets a lot of the credit for imparting life lessons, it’s time for fathers to be acknowledged for their own wise insights.
In honor of...
The New Supply Threat: How Hotel Sales Teams Are Fighting back…
June 8, 2017
Hotel group sales teams have upped their game to counter a glut of new supply in many markets.
The opening of a shiny, new hotel in the market can make even...
Tambourine Shares Stop the Noise: The 10 Things That Matter to Hotel Marketers Right Now
May 24, 2017
Hotel marketing has never been so cluttered and noisy.
Every week it seems as if there is something new and important competing for your attention and causing...
Do Hotel Sales Teams Have a New Secret Weapon?
May 17, 2017
Smart hotel marketers are using new, affordable marketing automation tools to close more group and meetings business.
Marketing automation technology is one...
7 Lessons Your Mom Taught You about Hotel Marketing
May 11, 2017
Every year, in honor of Mother’s Day, we share advice from the original CMOs (chief mother officers) – our mothers!
And when we...
Tambourine Shares The Marketing Secrets of Great Hotel Management Companies
May 3, 2017
Most hotel management companies are created by proven hotel executives who have cut their teeth leading profitable properties and now want to monetize their...
Does Your Hotel Suffer From Chronic Vendor Fatigue?
April 26, 2017
Working with multiple hotel marketing vendors means none are accountable.
Hotel marketers waste a lot of time delivering messages...
How Can a WWII Scientist Help Your Hotel Survive?
April 20, 2017
In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating...
Tambourine Shares 20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know
April 12, 2017
We dug up these 20 digital marketing nuggets (across all industries) to help you benchmark your efforts and determine which efforts are worth while.
Stop Dangling the Wrong Carrots: How Revenue Incentive Plans Hurt Profits
March 9, 2017
Occupancy is high. You’re crushing your RevPar Index. And, you’re on pace to surpass your quarterly revenue targets as well as last year’s...
7 Signs Your Hotel Marketing is Out of Control By Dave Spector
February 28, 2017
By Dave Spector
It's easy to see how things can go off course in hotel marketing.
With an array of channels, disparate vendors and multiple audience...
Is the iPhone Killing Your Hotel Revenue?
February 23, 2017
Here’s what we all know by now:
The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but...