PolyU Study Finds Understanding Travel Needs Can Help Improve Elderly Quality of Life
August 31, 2017 8:47am
Identifying the travel needs of different groups of elderly people in Hong Kong is the first step in providing appropriate services that can improve their quality of life and well-being, argue Dr Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and two co-researchers. In a recent study, the researchers examine the differences in the travel behaviour of elderly Hong Kongers, finding that residents of public housing face more travel constraints than those living in private housing. They suggest that tourism industry stakeholders such as exhibition organisers and travel agents could do more for these residents to promote the quality-of-life benefits that come with travel.
As the researchers point out in opening their study, the Hong Kong population is ageing rapidly. By 2041, those in the city aged over 65 will account for 30% of the population while the proportion of those aged under 15 will fall to 9%. People’s needs change as they age, and many face increasing difficulties with their health and mobility, lack of support from family and social networks, and greater financial constraints. This is a dire situation, and the researchers note that a failure to address it could lead to “depression, suicide and life dissatisfaction”.
There is, as the researchers write, an essential need to promote “positive ageing and helping the elderly live life to the full”. The Hong Kong government has certainly introduced numerous measures in that direction, with district community centres, neighbourhood centres and social centres chief among those that offer leisure facilities for the elderly. An Elder Academy also provides a wide network of educational facilities offering lifelong-learning opportunities.
Yet the researchers point to evidence that elderly people in Hong Kong tend to be less happy and experience greater emotional distress than their contemporaries in other places such as Beijing and Taiwan. Despite the government’s efforts, then, it seems that not enough is being done to improve the well-being of this high-risk group. The researchers suggest that the effectiveness of current services needs to be evaluated, and that there should be greater emphasis on “positive ageing and helping the elderly live life to the full”. As travel is an important aspect affecting the quality of life of the elderly, understanding the travel constraints of the older population would “help policy-makers identify the factors that inhibit travel” and provide appropriate services for different groups of elderly in Hong Kong.
The researchers thus decided to “compare the travel constraints of the elderly living in public housing and those living in private housing”. Due to financial constraints, almost 40% of the elderly in Hong Kong live in housing provided by the government. As financial constraints are strongly associated with depression, the researchers argue that older people living in public housing may be more vulnerable than those with fewer financial constraints. Hence, they set out to obtain information that could help in designing more customised travel services for elderly people with different profiles.
Elderly users of services provided by various community and neighbourhood centres in Hong Kong were interviewed face-to-face, giving demographic information and answering questions about how often they travelled over the past year and the past three years, along with where and why they travelled. They were also asked with whom they travelled, what sort of transport they used, how much they spent and for how long they stayed. Finally, the interviewees responded to statements such as “I cannot travel because I am in poor health”, “I experience difficulty in finding someone to accompany me on my travel” and “I cannot travel because of family obligations”.
Slightly more people living in public housing were interviewed than those living in private housing. Almost two thirds of those living in public housing were female, but less than half living in private housing were. As the average age for all interviewees was just over 71, the majority were understandably retired, with only a tenth of them working full or part time and a very small portion describing themselves as “homemakers”. Those living in private housing generally had higher levels of education, and more than half of those in public housing were illiterate. Almost all of the interviewees were able to live independently, although a majority had to take regular medication.
The interviewees had taken an average of 1.32 trips over the past year and 3.35 trips over the past three years. However, those in private housing were what the researchers described as “more active travellers” and had taken an average of 4.09 trips over the past three years, compared with 1.65 by those in public housing. The two groups also differed in terms of destination, with those living in public housing taking “more local trips than their private housing counterparts” and the latter taking more trips outside Hong Kong.
There was no difference in the number of interviewees who said that the purpose of their trips was to visit family or friends, but those in private housing were more likely to travel for fun, to go shopping and sightseeing, and to travel for religious reasons. This group was also more likely to travel with their families, to take longer holidays that were often part of a transport and hotel package, and tended to spend more money on their travel.
The researchers noted that although the interviewees experienced few significant constraints on travel overall, travel constraints were much more important in explaining the travel behaviour of those in public housing. Among this group, the main issue preventing travel was that it was just not a part of their lifestyle or that of their friends and family. In contrast, travel was a “habit and lifestyle” among the family and friends of those in private housing.
The researchers thus propose a number of important ways in which tourism industry stakeholders could promote the travel habit among the elderly who live in Hong Kong’s public housing. For instance, travel exhibitions could be organised in the community to promote the benefits of travel and entice these people to join tours with their friends and families. Attendees, could, the researchers suggest, receive other benefits as well, such as discounted prices on travel packages.
Social activities could also be provided before, during and after trips to help elderly residents living in public housing find suitable travel companions. Although travel agents do organise local tours, the researchers note that the “meeting places are inconvenient for the elderly with health or mobility concerns”, so offering a pick-up service would be helpful. Tour providers should further consider comprehensively reviewing their offerings with input from elderly people “to determine if the current tour products satisfy their particular needs”. Providing low-cost travel services to neighbouring cities in the Pearl River Delta such as Guangzhou, Macao and Foshan might also encourage these residents to take trips further afield.
Given the prevalence of depression and suicide among the elderly in Hong Kong, the researchers offer an important first step in recognising the efficacy of leisure services provided to this vulnerable group. As participating in leisure activities has long been considered an effective way of improving life satisfaction, removing travel constraints from the elderly who feel them most is an important task for tourism stakeholders. The next step, the researchers urge, will be to “gain a holistic understanding of travel in later life”.
Hung, Kam, Bai, Xue and Lu, Jiaying. (2016). Understanding Travel Constraints among the Elderly in Hong Kong: A Comparative Study of the Elderly Living in Private and in Public Housing. Journal of Travel & Tourism Marketing, 33(7), 1051-1070.
polyu school of hotel and tourism management,
For close to 40 years, PolyU’s School of Hotel and Tourism Management has refined a distinctive vision of hospitality and tourism education and become a world-leading hotel and tourism school. Rated No. 1 in the world in the “Hospitality and Tourism Management” category according to ShanghaiRanking’s Global Ranking of Academic Subjects 2017, placed among the top 3 “Hospitality and Leisure Management” institutions globally in the QS World University Rankings by Subject 2017 and ranked No. 1 in the world in the “Hospitality, Leisure, Sport & Tourism” subject area by the CWUR Rankings by Subject 2017, the SHTM is a symbol of excellence in the field, exemplifying its motto of Leading Hospitality and Tourism.
With 75 academic staff drawing from 22 countries and regions, the School offers programmes at levels ranging from undergraduate degrees to doctoral degrees. In 2012, the SHTM was bestowed the McCool Breakthrough Award by the International Council on Hotel, Restaurant, and Institutional Education (I-CHRIE) recognising its breakthrough in the form of its teaching and research hotel – Hotel ICON – the heart of the School’s innovative approach to hospitality and tourism education. A member of the UNWTO Knowledge Network, the SHTM is also the editorial home of Asia Pacific Journal of Tourism Research, Journal of Travel and Tourism Marketing, Journal of Teaching in Travel and Tourism and Journal of China Tourism Research.
Contact: Ms Pauline Ngan
(852) 3400 2634
PolyU Study Finds Russian Tourist Satisfaction Hinges on Hotel Features
PolyU Study Finds Focus on Accessibility Key to Exhibition Market Development
PolyU Holds a Naming Ceremony for Mr and Mrs Chan Chak Fu Building
PolyU Study Urges Hotels to Engage the Facebook Generation
PolyU Study Reveals Surprising Source of Unethical Tourist Behaviour
PolyU Receives Donation from Zhejiang Drore Technology to Advance Hospitality and Tourism Education
The Honourable Sir Michael Kadoorie Bestowed SHTM Lifetime Achievement Award
PolyU Establishes Kwok Hospitality Awards at School of Hotel and Tourism Management
PolyU Study Finds Room Attribute Preferences Vital to Hotel Profit Maximisation
PolyU Releases Report on 2016 Tourist Satisfaction and Tourism Service Quality Indices
PolyU School of Hotel and Tourism Management Scholar Conferred Endowed Professorship
PolyU Scholar Honoured with McCool Breakthrough Award for Advancing Hospitality and Tourism Education
PolyU Study Finds Profound Changes in Chinese Visitor Profiles and Behaviour After Visa Liberalisation
PolyU School of Hotel and Tourism Management Ranked World No. 1
PolyU Study Finds Review Features Influence Hotel Booking Intentions
3rd Global Tourism & Hospitality Conference Hosted by School of Hotel and Tourism Management to Celebrate PolyU’s 80th Anniversary
PolyU to Host HONG KONG 2017: 3rd Global Tourism & Hospitality Conference
PolyU Study Finds More Knowledge Needed of Muslim Tourists’ Requirements
PolyU Study Finds Package Tours Limit Tourist Satisfaction
HNA Hospitality Group Gives Boost for SHTM to Advance Hospitality Education
Please login or register to post a comment.