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NEW ORLEANS, LA (September 13, 2017) After an extensive, two-year renovation, the historic Bristow Tower in Uptown New Orleans is now open as the Alder Hotel, a ninety-room hotel next to Ochsner Baptist, a campus of Ochsner Medical Center. As a nod to its history as a highly desirable residence for the physicians, nurses and staff at Baptist beginning in 1964, the hotel is outfitted with mid-century modern décor while boasting 21st century amenities.

This project is developed under a long-term lease with Ochsner Baptist. The Alder Hotel Development/Ownership team is comprised of Greg Ensslen, Chris Bellone, Woodward Alder and Valentino Investments. The Alder Hotel will be operated by Hotel Management of New Orleans (Valentino Hotel Group), a leader in New Orleans hospitality for more than 60 years.

“We are thrilled to participate in the revitalization of this important building, offering a brand-new handsome and historic guest experience for visitors to uptown New Orleans,” said Chris Valentino, Chief Operating Officer of Valentino Hotel group.  “We are grateful to add this lodging component next to the Ochsner campus and are excited to provide excellent services for visitors and patients of the medical campus.”

“As the Gulf South’s premier women’s center and destination of choice for elective care, Ochsner Baptist has a long-standing tradition of delivering high quality care for our patients and being an active member of our community,” said Dawn Anuszkiewicz, Chief Executive Officer, Ochsner Baptist. “The development of the Alder Hotel is a prime example of how we support the rebirth and revitalization of New Orleans and the local communities we serve.”

The Alder Hotel employs 30 staff members, most of whom live within walking distance of the property. This neighborhood focus is the result of a deliberate effort from the hotel team, who held recruiting events throughout the area, as well as community engagement events with partners like Samuel Green Charter School, Freret Street Festival, Freret Market and NORDC's Movies in the Park at Evan's Playground.

“The redevelopment of the Bristow Tower building into the Alder Hotel is a prime example of the type of development we applaud in our city, and we are thrilled that this has also created long-term jobs for neighbors,” said Mayor Mitch Landrieu, “Visitors to our city now have a new opportunity to interact with locals and experience our neighborhoods, all while experiencing convenient access to medical facilities and other organizations.”

During their stay at the Alder Hotel, guests will enjoy amenities of a large hotel property with the personality and hospitality of a boutique hotel. 

About the Alder Hotel

Designated historic by the National Register of Historic Places, the Alder Hotel building, formerly known as the Bristow Tower, first opened in March of 1964 as an apartment building for doctors, nurses and the then Southern Baptist Hospital Staff. Featuring efficiency, one-bedroom and two-bedroom apartments, each with balconies, Bristow Tower was a highly desirable housing amenity for residents. The Bristow Tower was designed in the International Style, made popular in Europe in the 1920’s and 1930’s. Key features of the International Style include rectilinear design and stark lack of ornamentation, a rarity in New Orleans buildings. The revitalization of Bristow Tower as the Alder Hotel has kept the building’s exterior true to its initial design, ushering in a new era of hospitality in this historic building. 

Contact: Anna Whitlow

anna@benimblepr.com / 504-208-9839

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